The project in few words
1 – Customer brief
2 – Benchmark & Moodboard logo
3 – To present four lines of thought on the logo
4 – Create a final version logo with customer feedback.
5 – Validate the logo & Delivery
6 – Benchmark & Moodboard flyer
7 – Present two flyer reflection tracks
8 – Create a flyer with customer feedback
9 – Validate the flyer & Delivery
10 – Printing support
11 – Ensure the declination for the business card
Represent well-being in colour
The client’s professional activity covers different activities. They require different communication supports according to her various targets. It is also requested to use one colour per activity in order to discern each of them. The project can be understood on various web and print media.
The creation of this visual identity allows us to provide a logo that can be inserted into various web and print environments. Awareness of communication and its good practices is raised in order to take full advantage of the project’s potential.