The project in a few words
Client: Bénédicte Danzon
Sector of activity: Training
Brief: Highlighting all the training courses offered in a booklet
1 – Customer brief
2 – Benchmark
3 – Study the existing situation
4 – Drawing up a functional and aesthetic proposal
5 – Carry out the first of the three parts
6 – Validate and ensure the application to other themes.
7 – Ensuring customer follow-up with regular reports (call and/or in writing repport)
8 – Validation & Delivery of the booklet in web and print format
A range of training courses in this booklet
Bénédicte Danzon is a person who offers a good number of training courses. It is always with the aim of improving well-being at work and management that a training book is needed. The stakes are high: it presents all the subtleties learned by the client.
The visual identity is not very present in the daily professional life of this sector. So, I create a booklet in the client’s colours while corresponding to its target: important to the images, the template, its main colour (orange), etc. A lot of information fills such a small book.